TripAdvisor...Good or Evil?
A recent article from 4Hoteliers stated that Tripadvisor continues to grow, having now over 45 Million reviews.
In August 2010, when TripAdvisor became the world's larger travel site, with 40 million monthly users, a "guru" anticipated that this should be the peak of TripAdvisor and, almost one year later, it keeps on growing and maintaining an important role on the decisions that travelers and hoteliers make every day.
They all talk about the unfairness of a certain hotel that is ranked 1st place all the time, but they don't motivate the clients to write about their experience.
They all talk about the lack of content about the hotel, but they don't register themselves as managers, in order to update their information or even be part of the Business Listings.
Last year, while participating of a workshop promoted by TripAdvisor, I run into this old couple owner of a small property on the country, who had driven 200km, literally to "kill" the man from TripAdvisor. According to them he was the responsible for a bad review made by the customer.
This is the perfect picture of what is going on. Managers, owners... they simply don't care, they think they are above it, but guess what?... they aren't.
So, in the end, it is pointless to try to point the finger at TripAdvisor, for destroying an establishment's popularity, it is profitable to work with TripAdvisor and take advantage of all the available tools.