Hotel Avenida Palace, the history (part VI)
For the last part of this “saga” we arrive to the current Administration. After a couple of years “decaying”, the time came to “rebuild” the old Palace, returning it to its past glory. The new decoration, preserving the original style, caught the attention of both Movie and TV companies and soon the Avenida Palace was the scenario for films such as “Chain Reaction”. “However, on the 1st of March, 1964, Soportel – Sociedade Portuguesa Hoteleira, Lda. (Portuguese Hotel Society) is established specifically for the purpose of purchasing the Avenida Palace from the Companhia Portuguesa de Hotéis. The former is already in greatly degraded conditions. For two years, with the participation of the Gabinete de Planeamento e Arquitectura Carlos Ramos (Carlos Ramos Cabinet of Planning and Architecture), it is deeply renewed, and equipped with the latest technology, while maintaining the style of its time. The walls are covered by panels with soft and golden tones, the ce...





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