Hotel Avenida Palace, the history (part IV)
“The hotel did not fall short of their expectations: A private orchestra flooded the rooms with music during their famous Saturday balls, and while the dancing pairs challenged love, spies from everywhere looked for conspiracies. A Special Night Service, characterised by an exquisite French “à la carte” cuisine, sustained the hours, and “seasoned” the most fierce emotions. The aromas of Parisian fragrances filled the air with the faint and sweetish scent of a decadent monarchy.
In the late 1917, a year in which Russia lived some dramatic moments, Lisbon welcomed the Ballets Russes Company, which was run by the famous Sergei Diaghilev. Almada Negreiros went to the hotel to greet the Company, and dedicated a manifest to it.Two years later, the hotel is sold to the Sociedade Portuguesa de Hotéis, Lda. (Portuguese Hotel Society), which in turn sells it a year after that. The world’s economic situation worsens after the end of the First World War, and affects every sector. In this picture of crisis, a group of Portuguese businessmen establishes the Companhia Portuguesa de Hotéis (Portuguese Hotel Company), and buys the Palace on 17/11/1919, ensuring its management for 45 years.