Customer Surveys - Can't stand them, can't live without them

Everyone wants to know what the client has to say. Nevertheless, sometimes the remarks made by the guest aren't taken under consideration.

The web is filled with sites that allow customers to expose their feelings about their stay or about their meals, and every day the number of users continues to grow, with TripAdvisor as the top website when it comes to reviews.

What about the hotel customer's survey, the one you will find in your room or receive by email, and that is normally forgotten? It is obvious that it doesn't have the same exposure as others however, isn't this important?

It is always complicated to leave personal information behind like e-mail addresses and telephone numbers, but, besides the obvious contribution to improve the service provided by the Hotel, imagine that you forget something there, something you won't remember until you actually need it. 

Most of the time the hotel doesn't have the guest's contacts: this often occurs, when clients make their bookings through 3rd parties, even though they provide their e-mail information this is never shared with the hotel. 

If you fill the Customer's survey and by any chance forget something in the hotel, I'm sure you will be contacted before you realize you forgot it.

Another important survey, currently available, is the one sent by email after checking-in. We know that some Guests don't like to complain in person, especially when it is something simple, but given the chance to report it by email they will do it.

Sometimes a simple gesture can make a huge difference in your stay!

We know that everyone is tired of Marketing e-mails, promotions, Happy Birthdays, Merry Christmas, etc. Annoying as it can be, there's always a good side: this will take you back to that wonderful (hopefully) weekend in Lisbon and to that special dinner by candlelight, or that funny ride on the Cable car.

Imagine getting this on a bad day at work... I'm sure it will put a smile on your face!