The objectives are to reach more people, to be sure that we are accessible to those who want to visit Lisbon and do not know us.
According to some colleagues, since this was my first time, FITUR has recovered from 2 slow years where some of the important "players" of tourism were not present. The presence of all major countries, including Portugal, was well noted. From Germany to Brazil and from the United States to South Africa, all trying to show the best they have to offer.
All sources were present, from Wholesalers to Travel Agencies and, probably the most important, Online Partners. The offer available to the traveler is enormous, from Booking.com to Expedia, from Orbitz to Transhotel.
There was also some news regarding the Social Media. A new Social Network is starting to emerge in Spain, its name minumbe.com and it is a community where travelers share their views in regards to their travels.
In the end it was a great opportunity to get to know the market and new tools. I'm now looking forward to BTL in February.