Nowadays is all about Facebook, who’s on Facebook, when, what did he/she posted, who does he/she likes, who are his/her friends?
For companies it’s the same. Everybody has to be on Facebook communicating the products, advertising, in some cases even selling. But what is the weight of Facebook in Portugal?
Facebook recently assumed that 83 million of the users are duplicated and it is yet to prove the efficiency of the advertising on the network.
www.socialbakers.com “Facebook penetration in Portugal is 41.79% compared to the country's population and 86.80% in relation to number of Internet users. The total number of FB users in Portugal is reaching 4.486.660 and it grew by more than 282.940 in the last 6 months.”
The Top 5 Brands are:
Page name Fans
1. Nike Football Portugal 1028302
2. tmn 633675
3. Liga Portuguesa Contra o Cancro 517501
4. Vodafone Portugal 494638
5. Optimus 459077
Again I think that Facebook will keep on growing in Portugal, but many of us are already waiting for the next big thing.