It’s all about Instagram
Instagram
is an online social network that allows photo and video sharing. It enables its
users to take pictures and make videos, to apply digital filters to them, and
share them on a variety of social networking services, such as Facebook,
Twitter, Tumblr and Flickr.
This is the
formal definition, but Instagram is much more than that. Used in the right way
it’s a powerful tool that makes the ordinary photographer in a professional and
an artist.
Instagram
was created by Kevin Systrom and Mike Krieger and launched in October 2010. The
service rapidly gained popularity and in January 2014, Instagram had 150
million active users, 16 billion photos shared, 1.2 billion likes daily, 55
million photos posted daily and 7.3 daily visitors.~
One of its
characteristics is the filters which allow to give each picture a unique touch.
However, the most commonly used was….without filter. Within the filter usage,
the one that collects the most amount of comments and likes was the Mayfair.
The
#hashtags are also much appreciated and, in 2013, the favorite one was #love.
On June 20th
2013, Instagram released a 15 second video component to its platform. Within
the first 24 hours, 5 million videos were uploaded. However, Fortune 500 companies have been
reluctant to adopt the video feature, so far.
The Avenida
Palace had its first picture posted in June 2013. More than a year after
@hotelavenidapalace has over 300 followers and more than 400 media shared. With
a good mix of themes the Avenida Palace tries to show unique moments of its
daily history.
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