Lisbon will host an entire week dedicated to the Chinese tourists, specifically in the luxury shops of Avenida da Liberdade.
From the 1st to the10th of October, it will be a week targeted to the Chinese tourists, aiming to increase the volume of sales by promoting the luxury shops and adorning that area.
Matching a set of Chinese holidays, the event entitled "Golden Week Lisbon," will transform the Avenida da Liberdade into a Chinese main shopping area.
In order to overcome the cultural barrier, this event’s communication will be made in Chinese and decorative mottos will be set throughout the Avenida da Liberdade, with the goal to promote more business and more sales for the nearly 40 luxury shops.
A flyer with the map of the stores, will be distributed by hotels and tourist centers.